Most individuals, and many small businesses, do not understand the difference between personal profiles and business pages, and some fall naturally into grey areas, such as pseudonymous users with stage names.

The main thing you lose is privacy controls. You can also use Page Roles to allow other people to edit, moderate, or even contribute to your business page.

You can access Page Insights with demographic information about visitors, and you can create advertisements to boost posts. You can block people, block certain words, and turn on a Profanity Filter. For example, you can have an unlimited number of business pages, with an unlimited number of followers. This process is by now pretty much automated at Create a Page, where Facebook offers set-ups for local businesses, companies and organisations, brands and products, artists and public figures, entertainment, and community causes.įacebook’s Create a Page function Photograph: Facebook Pages plusses Since Facebook knows who you are, it may not be easy to create a new one.įacebook tried to solve this problem by introducing Facebook Pages for Businesses, which were announced on 6 November 2007. If you do this, Facebook can and often will delete your account. None the less, it is against Facebook’s terms of service to set up a personal account using a business name, or to use a personal account for business. ( Lil Miss Hot Mess was “beyond thrilled”.) The only concession is that – following protests from drag queens, among others – Facebook now allows people to use the names they use in real life, even if they are not their birth names. This fundamental concept was maintained as Facebook expanded to other universities, schools and colleges, then to work networks, and eventually to everyone aged 13 and over. It was based on the idea of connecting real people in real time, and users’ identities were based on their university email address. Photograph: Rick Friedman/Corbis via Getty Imagesįacebook was launched in 2004 as a social networking website, initially for students at Harvard University. Personal profiles v business pagesįacebook creators Mark Zuckerberg and Chris Hughes Large corporations have other ways to generate a following, but friends do it without you having to pay for it. Your friends are most likely to Like your business page, most likely to comment, and most likely to recommend it to their friends. In general, I think Friends is the best setting for small and personal businesses, assuming you are active on Facebook. You don’t need to delete your personal profile if only you can see it. The section on “ Who can see my stuff?” provides options from “Public” to “Friends” to “Only me”. Click the down arrow in the top right, select Settings and then Privacy. However, you can always set Facebook’s privacy control to restrict access to your personal page. Please know that the Personal Profile must represent a real person and can not have the name of a business.” In an online answer, Jade from the Facebook Help Team says: “We will never release your name to the general public stating that you are linked to the Page.

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